Personalized and targeted marketing automation
Modern websites offer a comprehensive user experience, including well-designed customer journeys. Automated yet personalized emails and newsletters have become standard practice. By implementing GDPR-compliant marketing automation, you can enhance your website and social media presence to engage with your audience, increase awareness, and promote your products or services.
For example, marketing automation can include customized emails sent when someone subscribes to your newsletter or makes a purchase from your online store. Additionally, you can provide free email courses to build awareness or position your brand as an expert in your niche.
There are numerous ways to automate and personalize communication with your audience. You need to determine what works best for your industry and hire an expert to help you set everything up.