Hiring a professional language expert
With machine translation and artificial intelligence (AI), it’s now easy to get any text translated for free. This can be useful for quick translations for personal use, where accuracy and quality are usually sufficient to give you a general understanding of a document.
However, relying on these tools for translating personal information, confidential documents, or business materials may not be wise. On one hand, machine translation and AI can pose privacy risks, potentially leading to the leakage of sensitive information online. On the other hand, the quality of automated translations is often inadequate for properly translating, localizing, transcreating, or adapting business or marketing content. This can result in translations that are overly literal or simply inappropriate for the intended purpose.
Therefore, it is highly recommended that business and marketing materials be entrusted to professional translators, localizers, transcreators, and editors. This will help avoid costly mistakes and protect your brand’s reputation.
Hiring a professional for your website
Thanks to modern web design tools and artificial intelligence (AI), building a website yourself is entirely possible. However, while your DIY website may look appealing, you need to consider several important factors: Is it GDPR-compliant? Is it optimized for SEO? Is it secure enough for online payments? Does it include all the legal policies required by law? Is your content original, and do you have the proper licenses for the images used on your website? Furthermore, what will you do if you need additional features or if your website malfunctions shortly after launch?
Building a website on your own, without the support of a web designer or developer, can expose you to various legal and security risks. Although a web designer or developer cannot provide legal advice, they can inform you about the legal requirements for compliance, and you can consult your lawyer for further guidance. Additionally, they can ensure that your website is secure for users making online payments, protecting client payment information from potential breaches due to inadequate security measures. While no website is completely immune to hacking, hiring a professional can significantly reduce the likelihood of such incidents occurring.
An SEO expert can assist you in optimizing your website for search engines, ensuring that everything is properly set up for effective indexing. If you require more advanced SEO strategies, they can develop a comprehensive plan tailored to your website.
A professional copywriter will ensure your content is user-friendly, helpful, and original—qualities that search engines like Google prioritize when ranking websites. Avoid duplicate content and typos, as these issues can hinder your website’s chances of achieving a good ranking position.
When sourcing images and videos, purchase them from reputable marketplaces like Depositphotos or Envato Elements, and store the licenses on your computer to avoid copyright infringements and hefty fines. While free images and videos may be suitable for personal use, they often aren’t permissible for commercial use. Always read the terms and conditions of any platform you use to ensure you’re using assets lawfully.
