Comprehensive website audit

What is a website audit?

A website audit is a detailed analysis of a website that evaluates its performance based on factors such as page speed, technical issues, user experience, and search engine visibility. Conducting a thorough website audit helps you understand how well your website meets these criteria. It also identifies critical technical problems and maintenance issues that need to be addressed.

What does a website audit involve?

A website audit usually involves several checks to assess what actions are needed to improve a website’s user experience, performance, and search engine optimization. Furthermore, a website audit might include additional tests, such as conformance with best practices or accessibility standards, if applicable.

SEO checks

  • Check if Google indexes all pages.
  • Check for open graph markup.
  • Confirm that there is a configured Robots.txt file.
  • Verify that the XML sitemap is functioning properly.
  • Verify that the schema markup is appropriate.
  • Confirm that all page titles are relevant and have an optimal length.
  • Every page must have one relevant H1 title.
  • Verify there are no duplicate page titles.
  • Verify there are no duplicate meta descriptions.
  • Verify that the meta descriptions are relevant and have an optimal length.
  • Verify that all pages have an appropriate word count.
  • Ensure that all URLs and permalinks are user-friendly and SEO-friendly.
  • Check for broken links.
  • Check for multiple redirects.
  • Check for 4XX and 5XX errors.

Technical checks

  • Confirm that the website is mobile-responsive.
  • Ensure that any unused CSS has been removed.
  • Verify that images are properly sized.
  • Verify that all images are in modern formats.
  • Verify that browser caching is enabled.
  • Ensure that fonts are being loaded locally.
  • Check that JavaScript is delayed or deferred.
  • Verify that CSS is minified.
  • Ensure that JavaScript is minified.
  • Verify that the size of all pages is under 2MB.
  • Verify that the fully loaded time is under 3 seconds.
  • Review metrics such as First Content Paint, Total Blocking Time, Speed Index, Largest Contetful Paint, and Cumulative Layout Shift.
  • Check the total number of page requests.

Privacy checks

Check if the following is available:

  • Privacy Policy;
  • Terms of Use;
  • Cookie Policy;
  • Disclaimer (if applicable);
  • Cookie consent.

What is not included in a website audit?

Any work to address the issues found during a website audit is not included and requires a quote with a defined timeline.