Search Everywhere Optimization: because your clients are not just searching on Google.
Search has changed fundamentally, and it’s still changing. Five years ago, solid Google rankings were enough. Today your clients look for you on Google, yes, but also on ChatGPT, Perplexity, and other AI tools that synthesize answers from across the web. They check LinkedIn, industry directories, Google Maps, and Google Business Profile. They follow referrals from platforms you may not have thought of as search channels.
If your site is optimized only for Google, you’re invisible everywhere else. We build every website with all of these channels in mind so you get found wherever your clients actually look.
What it covers
What Search Everywhere Optimization means in practice.
Your clients don't search in one place. Here is how we make sure you're found in all of them.
Google search
On-page SEO covering every page: title tags, meta descriptions, heading hierarchy, keyword strategy, and internal linking architecture. Technical SEO covering site speed, Core Web Vitals, crawlability, indexation, structured data markup, and canonical tags. Content strategy built around what your clients actually search for, not just what your industry calls your services.
AI search
AI tools don’t rank pages the way Google does. They synthesize answers and cite sources they consider authoritative and clear. Getting cited in AI answers requires content structured for clarity: direct definitions, well-formatted how-to sections, FAQ markup, specific factual claims with sources, and a site architecture that makes your expertise easy to identify. We build and write content with AI citability in mind from day one.
Local and maps
Google Business Profile optimization including categories, service descriptions, photo strategy, and review management guidance. LocalBusiness structured data on your site. NAP (name, address, phone number) consistency across directories. Local keyword targeting in page copy and metadata. For organizations with a physical location, local search is often the highest-return SEO channel available.
Social and directory search
LinkedIn profile and company page optimization for organizations where professional network visibility matters. Industry directory listings relevant to your sector. Brand consistency across the platforms and directories your clients and partners actually use when looking for services like yours.
How we deliver SEO
SEO isn’t a service we add to a website. It’s part of how we build it.
SEO is a foundation of every website we build: site structure, URL strategy, page titles, meta descriptions, heading structure, image optimization, internal linking, performance optimization, and structured data. These aren’t optional extras. They’re part of the build.
For organizations that want to go further, we offer ongoing SEO retainers. A retainer typically covers monthly keyword tracking, content planning and production, technical audits, link-building strategy, Google Business Profile management, and monthly reporting on performance across search and AI platforms. We set a clear baseline at the start so you can see exactly what has changed and what the investment is producing.
SEO and redesign
If you’re planning a website redesign, the SEO strategy is one of the first things we plan, not one of the last. A redesign done without careful attention to existing rankings, URL structures, and redirect mapping will often cause significant short-term traffic loss. We make sure it doesn’t.
Common questions
Answers to the questions we hear most often.
What is Search Everywhere Optimization?
Search Everywhere Optimization is our approach to SEO that goes beyond Google rankings. It means building and optimizing your web presence so you get found wherever your clients actually search: on Google, on AI tools like ChatGPT and Perplexity, on Google Maps, on LinkedIn, and in industry directories. The strategy differs from traditional SEO because it accounts for how AI tools synthesize and cite content, not just how search engines rank pages.
How is Search Everywhere Optimization different from regular SEO?
Traditional SEO focuses primarily on Google rankings through on-page optimization, backlinks, and technical performance. Search Everywhere Optimization includes all of that, and adds: content structured for AI citation (clear definitions, FAQ formatting, HowTo markup), Google Business Profile optimization for local and maps visibility, LinkedIn and directory presence for professional network search, and structured data that makes your content readable by AI systems as well as search engines.
How long does SEO take to show results?
Meaningful results from organic SEO typically appear within three to six months for competitive terms, and sooner for lower-competition long-tail queries. AI citation visibility can appear faster since it depends more on content quality and structure than on domain authority built over time. We set a clear baseline at the start of every engagement so you can see exactly what has changed and when.
Is SEO included in a website build?
On-page SEO is included in every website we build: site structure, URL strategy, titles, meta descriptions, heading hierarchy, image optimization, structured data, and sitemap submission. Ongoing SEO strategy, content production, link building, and monthly reporting are available as a separate retainer.
Do you work on SEO for websites you did not build?
Yes. We offer SEO retainers and one-off SEO services for existing websites regardless of who built them. We start with an SEO and Search Visibility Review to establish a baseline and identify the highest-priority opportunities before any ongoing work begins.
How do you measure SEO success?
We track keyword rankings, organic traffic, click-through rates from search, Google Business Profile performance, and for clients on Search Everywhere Optimization retainers, AI citation frequency across ChatGPT, Perplexity, and Google AI Overviews. We report on all of this monthly in plain language, not just data dumps.