How we work and what it produces.
Our web design case studies show where strategy becomes visible. Each one covers the same ground: what the client needed, what was standing in the way, what we built and why, and what changed as a result. If you're evaluating whether we're the right fit, this is the most useful place to look.
We add case studies as projects are completed and clients approve the content. Don't see your sector? A strategy call is the next best way to understand how we approach work like yours.
My New Home in Greece
From zero to visible in 90 days.
The client.
My New Home in Greece is an Athens-based legal practice serving English-speaking expats, international couples, and property investors navigating Greek law. Services cover family law, divorce, mediation, probate, property transactions, and Golden Visa consulting.
The practice targets a geographically dispersed audience: people living outside Greece who need specialist legal help with something that's happening in Greece. That audience searches in English, not Greek. It was a niche with genuine demand and very little authoritative English-language content to meet it.
The challenge.
The website was brand new. Zero domain authority, zero organic visibility, zero existing content. The practice was competing against established legal directories, government resources, and international law firms with years of domain history.
The subject matter was also complex. Divorce, inheritance, and property law are sensitive topics requiring content that's authoritative, accurate, and written for people who are anxious, not for people who already know the law. Generic legal jargon wouldn't work for this audience.
What we built.
We started with the digital presence from the ground up: a WordPress website, a Google Business Profile, a LinkedIn company page, and a Facebook company page. Everything was new. The domain had no history to build on.
Content strategy.
We identified high-intent keyword clusters around the topics the target audience actually searches: divorce in Greece, buying property in Greece, the Greek Golden Visa process, inheritance and probate. We built dedicated service pages for each practice area and wrote long-form blog content addressing the specific legal scenarios expats encounter. Every piece was written to answer real questions from real people, not to satisfy a keyword spreadsheet.
Technical SEO.
Clean URL structure with descriptive slugs. Optimized meta titles and descriptions across every page. Strategic internal linking between service pages and related blog content. Mobile-first throughout, given the audience profile.
Google Business Profile.
Set up and optimized from day one to capture local and map search visibility for searches happening in Greece.
Results: 90 days from launch
The domain had been live for 90 days when this data was captured. It had no backlinks to speak of and no prior history.
| Metric | Result |
|---|---|
| Total impressions | 661 |
| Total clicks | 11 |
| Unique search queries ranked for | 69 |
| Pages generating impressions | 11 |
| Countries reached | 15+ |
| Homepage average position | 6.1 |
- Impressions grew 10x between March and April 2026 as new content was indexed. The site was appearing in search results across Greece, the United Kingdom, the United States, Australia, Germany, Canada, and Switzerland within its first three months.
- UK visitors, the core target audience, converted at a 6.0% click-through rate, validating that the content was reaching the right people and resonating with them.
Business results.
Within the first six weeks of launch, the client received three inquiries. Two were hot leads. For a brand-new domain in a specialized legal niche, that's a meaningful early return.
What the data shows
- The homepage reached an average position of 6.1, appearing in the top results for brand and category queries from day one.
- The divorce content cluster, a single blog post, ranks for three high-intent keyword variants with a combined 184 impressions per quarter. These are people actively looking for legal help with divorce in Greece.
- The Golden Visa checklist page reached an average position of 8.5, approaching the first page of results within 90 days on a competitive topic with minimal link building.
- Eleven pages generated 69 unique keyword rankings. That's not volume for volume's sake. It's targeted, expert content doing exactly what it was built to do.
Testimonial
"Irene is the professional you want by your side in web design and marketing. Knowledgeable, organized, and dedicated to her clients. Consistent, thorough, and with a great eye for aesthetics. I recommend her without hesitation."
Anastasios Frangos, np. Solicitor (England & Wales), Attorney at Law (Athens Bar), and Mediator. My New Home in Greece.