What makes a good website is not how it looks. It does five jobs for the business. Score your own site against each one.
Professional Services
Where your website design cost comes from
Why two quotes for the same website design cost so differently, what sits inside a build price, and the running costs that follow launch.
How to rank in AI Overviews: what Google says it takes
Google says there’s no special trick to appearing in AI Overviews. Here’s what it takes to get cited, what to ignore, and how to track it.
How to redesign a website without losing SEO
A new website shouldn’t cost you the rankings the old one earned. Our step-by-step process for website redesign SEO, from the first crawl to launch.
Zero-click search: why less traffic doesn’t always mean fewer leads
Fewer visits, same leads? New industry data shows why zero-click search changes how you read traffic, and when a drop is a real problem.
Website consultation: what a strategy call should cover before you get a quote
A website consultation should settle what the site has to achieve before anyone quotes. Here is what the call covers and what you should leave with.
Website brief: why the quote you choose rarely matches what you asked for
Why the web design quote you choose rarely matches your website brief, and how to score every quote against your own requirements before you decide.
How to choose a website color scheme from your logo
Your logo already decides most of your website color scheme. Here is how to expand it into shades and accessible combinations before design starts.
Font pairing: how to choose fonts for your website
A readable body font, one contrasting heading font, and consistent settings. Here is how font pairing works and which fonts read well on websites.
AI content SEO: what Claude’s watermarks and Google’s guidelines change
Claude now watermarks AI-generated content, and Google’s stance on AI use hasn’t changed. Here is what both mean for AI content SEO.
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